Categories: Fitness Industry

Create Online Buzz to Market Your Fitness Business

Branding is important to the success of your fitness business, but what components should you include in your fitness brand?…

Branding is important to the success of your fitness business, but what components should you include in your fitness brand? Here are some tips on how to develop your brand and how to market it online.

With the growth of social media, it’s important to be using your brand assets online. In fact, I would argue that in the world of social media, the brand is everything. So what are your brand assets? Your brand assets include your logo and any other designs or graphics that represent your business. Your social media icons and profile pictures are also considered brand assets because they help to visually represent your business.

Visual brand
In the fitness business, a brand is everything. And when it comes to building that brand, one of the best ways to differentiate yourself from your competitors is by using visual elements to add color, interest, and meaning. Visual brand elements include logo designs, website designs, social media design, business cards and more.

Photos and Videos
If you want to get a lot of people interested in your fitness business, you need to know how to market it online. While this can be done in a number of ways, one way is by posting pictures and videos that show what your business is all about. When you can do this, you’ll be able to get more customers interested in what you have to offer.

Brand bio
It is always said that the first impression is the last impression. Your brand identity should be unique in order to make a deep impression on your customer’s mind. Having a strong brand biography helps your business to target the right customers and also helps you to stand out from your competitors.

Google reviews
Focus on getting lots and lots of reviews. Make it easy for customers to review you, have a QR code they can scan in your reception where they can leave a review. Sometime incentivising for review would nudge them to take the effort. Like offering a free personal training session, or 1 week free membership. You could say “review us for a chance to win this” with the QR code right there to review. This works incredibly well, and you’ll be rocking 4.9 on google places in no time.
Make sure you reply to each and every negative review. This is a part of ORM (Online reputation management) process that is vital for any local business and even more so for a fitness business.

Web properties

1. Website
Your website is your most important brand asset and will be a critical tool for attracting new clients to your fitness business. The first place you want them to go is your home page and/or landing page. Once they’re there, you want them to see a professional looking site that instills confidence in their purchase or leads them to take the next step in the sales funnel.

2. Google My Business listing
Google My Business is a free and simple way for business owners to manage their online presence across Google and other local platforms. It gives you the power to add details about your business, as well as photos, driving directions, and customer reviews, all in one place.

3. Social Media Platforms
With the rise of online social networking sites like Facebook Pages, Instagram, Twitter people have become accustomed to sharing their daily activities with friends and family. This is also the dawning of a new trend towards sharing your workout routine with a wider audience as well. As a business you can use this free source to market your offers, discounts, work out regimes and new offerings.

4. Private Facebook Group
This is one of the most under-utilized idea in the fitness industry. Considering the fitness business is essentially a ‘get healthy in a community’ business, an online community works wonders. The additional effort here is to take care of moderation.

5. Other
Depending on your target audience there are many web properties where you could create the buzz for your customers.

Your brand is a part of your business’s identity. That’s why it’s so important to understand the different elements that make up your brand, especially when it comes to marketing.

Nowadays, there’s a ton of content on the internet that can help you with your online marketing strategy. You want to have a consistent look and feel for all your content so that people will recognize it as coming from you and not just anyone.

Wilma Lasrado

Head of Operations at FitnessForce, Content Writing, Digital Marketing, love for travelling, exploring the fitness industry

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