Categories: Fitness Industry

5 Steps for Setting Up a Sustainable Online Fitness Business

If you're thinking about starting an online business, you maybe an experienced business owner or working at a startup. Either…

If you’re thinking about starting an online business, you maybe an experienced business owner or working at a startup. Either way, starting an online business is no doubt a huge decision. You need to take the time to understand what sort of online health and wellness service will best meet your needs.

Health and wellness is one of the top opportunity for online businesses. From weight loss and nutrition to health and meditation, there’s enough scope for new businesses. With increasing shift to digital, health and wellness is now on-demand, streaming, and well networked.

Find your focus

The fitness industry is a massive one, and this is a huge opportunity for anyone looking to get started with an online business. There are so many different niches you can go into, from specific exercise programs, to nutritional information, to weight loss programs. As an online fitness entrepreneur, you should be thinking about how to leverage your skills and interests. Here are few of the focus in fitness that you can choose from.

  • Weight loss and nutrition
  • Fitness and yoga
  • Gut health
  • Sleep
  • Healthy living and eating
  • Digestive health/healthy gut

Create an irresistible offer!

Starting an online fitness business is not as hard as you may think. You just need to learn about the industry trends. Most of the people start joining this industry with a minimalist budget and a lot of enthusiasm to follow an online fitness business. Along with these two things what is required is creating an irresistible offers and proposals for your customers who will be reluctant to join fitness. These offers should just make it easy for the customers to ease the decision to join online fitness and health options. Few of the many options of online offers could be:

  • Discount on fitness product
  • Offers on combination services
  • Free trials

Market your services and create a strong online presence

A strong online presence is non-negotiable for the majority of businesses nowadays. But as a digital-only business, you need to put a lot of effort into creating a strong and robust online presence. Your social media platforms, website, and marketing should be fully aligned to the business goals.

Your digital experience should be seamless and effortless for the user. If you deliver custom made regimes to help people lose weight and build muscle, it should be easy to sign up and pay for the subscription service. This applies to on-demand services, personalized supplement services, and all businesses in the wellness niche.

Leverage technology

You can’t run an online business without technology. Apps, websites, member portals, and wearable technology can all help to create a better customer experience. Your health and wellness business should use technology in a way that appears seamless. It should be easy to make a purchase, pay, book, and communicate with your business.

Depending on your business, you may need to leverage different technology. Things like social media management software and email list campaign software can help enhance your marketing. While member management software and financial tracking would be beneficial to virtual personal trainers.

Generating leads and pitching your services!

In order to have a business, you need to be making money. If you’re not making money (or at least trying to), it’s not a business (it’s a hobby). With that being said, please understand that it takes TIME and patience to make money. However, it is never too early to start generating sales leads, booking discovery calls (sales calls), and pitching your services! Sales are solutions, and you’re here to change people’s lives after all! Here are some simple ways to generate leads.

  • Create a lead magnet (or freebie) for your audience! This could be a checklist, a cheat sheet, a video series, a workbook, or a training. A lead magnet is a create way to build your email list and bring your audience into your ecosystem
  • Start offering free coaching sessions!
  • Ask for referrals using your existing network

The fitness industry is the best place for an online business because it’s easy to reach local audiences on a massive scale. Have a strict focus on your niche. Use social media to grow your brand. And if you want to have a profitable fitness blog, you need to know what works the best for your audience.

Wilma Lasrado

Head of Operations at FitnessForce, Content Writing, Digital Marketing, love for travelling, exploring the fitness industry

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